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Opinions from the Field

We come across all sorts of interesting people, problems and solutions in the field. We would like to share our findings with you.
  • Can you own an NFT, of a platform displaying an NFT?

    By: Alfred Indigo2021-11-10

    There appears to currently be a small missing piece to the recent explosion of NFT (Non-Fungible Tokens) platforms. To me, it is like real estate. You can own the house, but can you also own the land?

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  • Vercel vs Netlify : Which service is best for me?

    By: Alfred Indigo2021-08-17

    Are you comparing Vercel and Netlify? Do you know what makes each service different and what is best for your needs? Let's take a quick look at both and see how they stack up for creating your static website.

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  • If you Buy Cheap you Buy Twice

    By: Justin Abrams2021-08-06

    What is the primary goal of your website? Is it to drive revenue or is it to drive traffic? These are the only possible, true goals of a website. If these are the primary goals, why would you cut corners on any part of it? Would you cut corners on your storefront? Or in your home? Maybe you would. And that's why you keep rebuying the same things over and over. "Penny Wise and Pound Foolish."

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  • Why React and React Native are the Future of Web Development

    By: Alfred Indigo2021-07-29

    In this blog post, we will talk about why React and React Native are such valuable frameworks for web development.

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  • The Art of the Private Label: Mastering Software Agencies

    By: Alfred Indigo2021-06-28

    Private labeling could be one of the smartest strategies around. A business can do this in so many ways. But Software agencies are notorious for it. Everyone is a free agent and can look high and low for another individual or an entirely separate Agency to "Private label" services.

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  • Scoping Your Big Idea: The Value of Giving a Professional Agency the Opportunity to Truly Explore

    By: Alfred Indigo2021-06-25

    Scoping your big software or app idea is so much more than just researching on google for 15 minutes to see if your idea has any competition, or making some sketches in your handy notebook or the way you envision the experience. Have you considered a truly formal scoping phase for your idea? Giving a professional agency the opportunity to truly explore the idea under NDA ( Non-Disclosure Agreement), in order to truly understand the investment, the tech requirements, the database architecture, the UX/UI, and the MVP (Minimum Viable Product) or MMP ( Minimum Marketable Product), is invaluable.

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  • The 2 Things Every Developer Needs From You Before Any Code Is Written

    By: Alfred Indigo2021-06-25

    For a software engineer, front or back-end web developer, or full-stack developer, it is absolutely critical to have 2 things complete before a developer ever even considers beginning a build. Comprehensive design phase accounting for all templates, all components, all integrations, and all database requirements. As well as, articulate bite-size task lists, broken into granular projects to ensure no missing steps.

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  • Heroku Vs. Vercel : Which Cloud Service is Best for Me?

    By: Alfred Indigo2021-06-24

    Many people might not know the difference between Heroku and Vercel. Heroku is a cloud hosting service provider that offers web applications, whereas Vercel is more of an infrastructure-as-a-service company that provides server hardware to run your own apps on. Heroku has been around for quite some time now, but it's worth comparing them against each other as they are both excellent choices for running web applications.

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  • eCommerce Technology is Evolving

    By: Alfred Indigo2021-06-24

    The eCommerce technology market is a competitive one, and eCommerce businesses are constantly looking for ways to provide the best shopping experience possible. This can be tough given that big commerce platforms like Shopify have limited product customization features. However, there are still quite a few solutions available to big commerce users! The future possibilities in big commerce range from unlimited variants (think color or size) product animations, and augmented reality all looking for ways to captivate new customers and entice them to return!

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  • Thou Shalt Not Build a Website Without Content

    By: Michael Rispoli2020-10-02

    Here at COAK, we made a bold decision. Copy writing is no longer an optional service for website projects. It was a bold move, and one we did not take lightly. Though we have lost contracts over it, we are sticking to it and here's why.

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  • Listen First: 4 Ways to Maximize ROI

    By: Justin Abrams2020-03-31

    The voice of the consumer matters more than you might think...

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  • Crossing the Chasm: Cannabusiness

    By: Justin Abrams2019-07-09

    Emerging markets have one thing in common at their core. Consumer trajectory. Understanding where the consumers attention will be in the near future is the art of the go to market strategy. Developing a web experience to compliment is critical.

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  • "I dont need a website"

    By: Justin Abrams2019-07-09

    Whether you believe your business needs a website, a better website, or a revolutionary website, the common denominator is, yes, you need a website in this current marketplace. Your customer expects it, your business depends on it, and the longevity of your goals and business commitments, depends on it.

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  • Looking for a development partner for your Startup?

    Choosing your earliest engineering team can prove to be one of the hardest decisions for an early-stage startup. The founding team is super hesitant to give up equity and any respectable developer or development agency would be very reluctant to work for sweat equity. But there are definitely some things to consider. Mainly, "You Get what you Pay For, and you tend to Pay for what you Get".

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