A friend of ours used to tell us, “don’t talk about it, be about it.” Something much easier to say than it is to live by. That’s most things though, isn’t it? It is much easier to perceive ourselves one way--to recite a mantra until we think it’s true.
This isn’t just a startup, or a product, or some check you write and take a picture with. This isn’t a fancy commercial, ripe with crescendos, images of birds taking flight, and time lapses of sprouting seedlings. This project is about taking your consumer power and attention and holding it up for the greater good. It’s an investment in our future. It’s not a click or a swipe on a like button. This is a place for you to build a better tomorrow.
It started as a small idea, to build a store that made a difference. Then we had a crazier idea, what if we could sell products for ninety days, made specifically to raise money for different causes?
The evolution continued and it became a publication. One that features amazing people, pursuing amazing goals, who have a focus on reducing their own environmental impact. We started to work with the most interesting people on earth and strive to share their stories —- stories of humanity and its coexistence with the environment.
Today, we take our skills and expertise and that of everyone we've worked with to offer our services for those on the front lines. Those fighting the battles that will determine what our generation is made of and what world we are going to leave behind. One thing we have learned is that this battle is too often lost to the competition for the loudest voice -- and too often is that voice not the one that needs to be heard.
We have always said, an incredible story shakes us into action and touches us deep in our core. We want to help you tell those stories, we want to be a part of your story.
All the best,
Mike & Justin