Dear brands, followers, customers, entrepreneurs, dreamers, citizens of spaceship Earth,
A friend of mine used to tell me, “don’t talk about it, be about it.” A saying much easier to dream about than live by. That’s most things though, isn’t it. It’s much easier to perceive ourselves one way, to say it until we think it’s true.
This isn’t just a startup, or a product, or some check you write and take a picture with. This isn’t a fancy commercial ripe with crescendos, images of birds taking flight and time lapses of sprouting seedlings. This project is about taking your resources, your skills, the thing your brand stands for and holding it up for the greater good. It’s an investment in someone, or something else’s future. It’s showcasing your humanity in a glitter bomb of corporate logos and feel-good videos. It’s not a click or a swipe on a like button. This is a place for you, the brand, to use your craft to build a better tomorrow. This is a place for you, the customer, to put your purchasing power back into the world.
It started as a small idea, to build a store that made a difference. Then we had a crazier idea, what if we could sell products for thirty days only to raise money for differnt causes? Our inventory would always be fresh and each design would come to represent the story behind that cause.
Offering something unique is more than just creating value from scarcity or a buzz of desire. It’s an opportunity to showcase the roots of a cause, to create a piece of cultural art, and an icon of our heritage. A unique piece of clothing can symbolize your core beliefs and an underlying cause in a way that a static product line just can’t.
Our parent’s generation was impressed by rags to riches stories and wearing luxury items that few could afford—big shots and glamour. Our generation wants to know how does your brand contribute? Now that you’ve made it, how does your brand give back? Brands, we can help you tell that story, customers, we can help you be a part of it.
Give back with us.
All the best,
Mike & Justin