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The Salon

A place where we share our ideas and industry knowledge to quench the inquisitive palate and explain how we do what we do.
  • Setup Clojure on Windows (WSL) or Linux

    By: Michael Rispoli2021-10-14

    I found there to be very little information on how to set things up easily on Windows and having just started using Windows I don't know much about the packages and powershell so it felt nice and easy to do this with Linux. Hope I saved someone, even if its my future self, some setup time.

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  • Is using localStorage for a guest shopping cart a bad idea?

    By: Michael Rispoli2021-10-14

    So I pose the question to the community, what are the drawbacks of using a localStorage based shopping cart for this scenario? Has anyone done this only to regret it later?

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  • Nextjs and Sapper Netlify Jamstack Starters

    By: Michael Rispoli2021-10-14

    A few weeks ago I came across some Gatsby and Netlify tutorials and was intrigued by how far the jamstack has come. I'm not going to go into a diatribe over what jamstack is, but I had my doubts over this serverless revolution. Nonetheless I decided to run through the setup and was pleasantly surprised not by serverless per say, but by the Netlify offering. Authentication, lambdas, and contact forms -- all with generous free limits?

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  • Dynamic Sitemaps with Contentful and Next.js a.k.a 'look ma no webhooks'

    By: Michael Rispoli2021-10-14

    Creating a sitemap.xml file was something that always nagged at me when working with headless content management systems. "What do you mean Contentful doesn't do sitemaps?!" my SEO colleagues would say--not understanding what headless means fundamentally. This was one thing that the old monolithic systems like wordpress seemed to have in the bag.

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  • Deploying six sites with a single code base using now.sh

    By: Michael Rispoli2021-10-14

    five different building sites and a parent company site all running six separate instances of wordpress. It was a huge time suck for the team to manage as they had to login to five different admin portals to update content, and if they wanted to share assets across properties they had to either copy it to the other instance or upload the images individually each time.

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  • Elixir Phoenix vs. Serverless Node

    By: Michael Rispoli2021-10-14

    Have you built apps in both of these types of setups? Am I correct in thinking there isn't much difference in the load a serverless node setup and elixir can handle? Anyone test any of these? And lastly but more generally, how do you resist the urge to just fall back on good ol' javascript when the learning gets tough?

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  • Building a Serverless Stack Overflow for Students Learning at Home

    By: Michael Rispoli2021-10-14

    Imagine a world where every occupation had the type of power a tool like Stack Overflow has bestowed upon Software Engineers. Surgeons could repeatedly look up the difference between slicing and splicing, and mechanics could crowdsource the best way to remove a transmission from a Buick. The internet is full of information on almost anything you want to know, however, for students, finding answers to specific questions, explained for the right grade level is a challenge. Kids learning at home under quarantine, without ready access to their teacher, would greatly benefit from a community like Stack Overflow. So I decided to take a crack at building it and I’m going to show you how I went about architecting the application.

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  • Building an Email Referral Rewards Program API

    By: Michael Rispoli2021-10-13

    One of the most effective means of growing an audience is through email referrals. The rise of newsletters like Morning Brew and companies like Harry’s showcase that offering a tiered rewards structure for referring friends can grow a list to astronomical numbers. That is, provided your newsletter or product is actually something people want. The following describes how you can build a simple version of this program yourself using Ruby on Rails API.

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  • Location Based Wage Gaps are Dying

    By: Justin Abrams2021-09-22

    At Cause of a Kind, we remove location from the equation. We want to identify top talent. We pay a standard rate for the role and in the entirely remote environment, we do not consider where a team member is from, only that they are talented.

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  • Climate Software for the Future

    By: Alfred Indigo2021-09-13

    September is climate change awareness month, and for many climate scientists, there is no software more important to their work than climate models. These climate models allow researchers to simulate the effect of human activity on our world in order to determine the most effective ways to slow climate change while making predictions about what can be expected in the future.

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  • Ruby on Rails

    By: Alfred Indigo2021-08-25

    The history of Ruby on Rails is an interesting one. It is a language that used to be popular but fell out of favor until a few years ago when it was suddenly thrust back into the spotlight.

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  • The Future of Web Development

    By: Alfred Indigo2021-08-22

    The web is supposedly going through a period of revolution. But most people are not aware they will be witnessing how the future generation of the internet is going to unfold in front of their eyes. Blockchain is at its infancy. We are exploring its capabilities.

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  • The Importance Of An SEO First Developer Mentality

    By: Justin Abrams2021-08-18

    That time we met the legend, Ben Shapiro, host of The Voices of Search Podcast. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO & Content Marketing.

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  • Vercel vs Netlify : Which service is best for me?

    By: Alfred Indigo2021-08-17

    Are you comparing Vercel and Netlify? Do you know what makes each service different and what is best for your needs? Let's take a quick look at both and see how they stack up for creating your static website.

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  • If you Buy Cheap you Buy Twice

    By: Justin Abrams2021-08-06

    What is the primary goal of your website? Is it to drive revenue or is it to drive traffic? These are the only possible, true goals of a website. If these are the primary goals, why would you cut corners on any part of it? Would you cut corners on your storefront? Or in your home? Maybe you would. And that's why you keep rebuying the same things over and over. "Penny Wise and Pound Foolish."

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  • The Right Way to Build a Custom Headless Website

    By: Michael Rispoli2021-08-05

    Building websites already is not easy. I'm not talking about building a little brochure website using a freemium vendor. I'm talking about building world-class, award-winning, internationally trafficked, custom, headless web experiences, designed to drive millions in revenue a year, and represent the true ethos of a household name brand.

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  • Why React and React Native are the Future of Web Development

    By: Alfred Indigo2021-07-29

    In this blog post, we will talk about why React and React Native are such valuable frameworks for web development.

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  • The Art of the Private Label: Mastering Software Agencies

    By: Alfred Indigo2021-06-28

    Private labeling could be one of the smartest strategies around. A business can do this in so many ways. But Software agencies are notorious for it. Everyone is a free agent and can look high and low for another individual or an entirely separate Agency to "Private label" services.

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  • Creating a Website for Every Visitor Persona: Making Your Solution ADA Compliant

    By: Alfred Indigo2021-06-26

    These days, creating any web experience from a website to a web app, to a native app or a custom software solution, the need to create with all visitor personas is critical. Not only is creating a web solution in an accessible way crucial, but according to Google, it is also a rank factor that contributes to trust and authority. Adopting conveniences such as screen readers, magnification, translation, and photosensitivity accommodations, are just a handful of valuable features that satisfy the American Disability Act and would qualify a web solution as ADA compliant.

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  • Utilizing Schema Markup

    By: Alfred Indigo2021-06-25

    Schema markup helps with page organization and navigation, which also benefits user experience. For example, schema can be used to specify the order of content on a single web page or what elements users should see first when they visit your site.

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  • Scoping Your Big Idea: The Value of Giving a Professional Agency the Opportunity to Truly Explore

    By: Alfred Indigo2021-06-25

    Scoping your big software or app idea is so much more than just researching on google for 15 minutes to see if your idea has any competition, or making some sketches in your handy notebook or the way you envision the experience. Have you considered a truly formal scoping phase for your idea? Giving a professional agency the opportunity to truly explore the idea under NDA ( Non-Disclosure Agreement), in order to truly understand the investment, the tech requirements, the database architecture, the UX/UI, and the MVP (Minimum Viable Product) or MMP ( Minimum Marketable Product), is invaluable.

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  • The 2 Things Every Developer Needs From You Before Any Code Is Written

    By: Alfred Indigo2021-06-25

    For a software engineer, front or back-end web developer, or full-stack developer, it is absolutely critical to have 2 things complete before a developer ever even considers beginning a build. Comprehensive design phase accounting for all templates, all components, all integrations, and all database requirements. As well as, articulate bite-size task lists, broken into granular projects to ensure no missing steps.

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  • Heroku Vs. Vercel : Which Cloud Service is Best for Me?

    By: Alfred Indigo2021-06-24

    Many people might not know the difference between Heroku and Vercel. Heroku is a cloud hosting service provider that offers web applications, whereas Vercel is more of an infrastructure-as-a-service company that provides server hardware to run your own apps on. Heroku has been around for quite some time now, but it's worth comparing them against each other as they are both excellent choices for running web applications.

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  • The Importance of SEO in Web Development: Understanding the Human Experience and User Expectations

    By: Alfred Indigo2021-06-24

    SEO first Web Development is the conscious inclusion of the human experience and user expectations with navigation, intuition, and call to action taken into consideration.

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  • eCommerce Technology is Evolving

    By: Alfred Indigo2021-06-24

    The eCommerce technology market is a competitive one, and eCommerce businesses are constantly looking for ways to provide the best shopping experience possible. This can be tough given that big commerce platforms like Shopify have limited product customization features. However, there are still quite a few solutions available to big commerce users! The future possibilities in big commerce range from unlimited variants (think color or size) product animations, and augmented reality all looking for ways to captivate new customers and entice them to return!

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  • Case Study: Serverless Database Architecture with FaunaDB

    By: Michael Rispoli2021-06-08

    Building serverless applications using FaunaDB.

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  • Crowdsourcing Education : Building a Serverless Stack Overflow for Students Learning at Home

    By: Michael Rispoli2021-06-08

    Building a Serverless Stack Overflow for Students Learning at Home. At the height of the pandemic in April 2020, as we watched the New York City Department of Education turn to an entirely remote learning environment, we saw an opportunity. Create a web-based, subscription-based software, where students could crowdsource their education. Breaking the barriers a classroom presents, by giving students from all over the world, the opportunity to connect with educators from all over the world.

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  • Cause of a Kind is a New York Top 30 Software Development Agency

    By: Justin Abrams2021-06-02

    Cause of a Kind has been ranked as one of the Top 30 Software Development Agencies in New York by DesignRush Marketplace.

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  • Human Experience Marketing

    By: Justin Abrams2021-05-11

    Early on, people were focused on driving web performance but now there is this shift where we’re moving from search marketers to human experience marketers. It is all about asking, *“How does what I write, what services I provide, and what I build to serve a human need?”* It is about putting the human at the epicenter of the decision making process.

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  • Why is LinkedIn Down?

    By: Justin Abrams2021-02-23

    BREAKING NEWS :: LinkedIn is down today February 23rd, 2021. How crippling this feels to businesses, consumers, thought leaders, recruiters, and pretty much the rest of the professional world. But Why? Were they not all prepared and syndicated across platforms and other channels?

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  • 4 Free Ways to Appear Locally in Organic Google Search Results

    By: Justin Abrams2021-02-22

    Every single trade, industry, business, company, manufacturer, product, service or solution, has competitors in Google. Maybe there isn't another company that does EXACTLY what you do, but that just sounds like ego to me. There is always another website out there that is having a similar conversation and potentially preventing you from driving critical traffic to your website from Google. ESPECIALLY HYPER-LOCALLY. Here are 4 FREE ways to begin appearing locally in Google.

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  • SEO Consulting and Strategy

    By: Justin Abrams2021-02-20

    Are you in the market for Search Engine Optimization consulting? Are you looking for an elite practitioner and expert educator to deliver critical knowledge on SEO and Search Marketing? Are you looking to truly learn something about Google? Are you tasked with improving website traffic and brand performance? KEEP READING!

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  • Full Stack Developer | Paid Internship Program | Long Island, NY

    By: Michael Rispoli2021-02-18

    Cause of a Kind is a creative agency partnering with entrepreneurs, businesses, and innovators to design and develop software to meet business needs. We are constantly seeking Full Stack Developer Interns for this continuous, paid internship program.

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  • Google Research : SEO Near Me

    By: Justin Abrams2021-02-17

    When you think of SEO, what comes to mind? Have you been looking for an SEO partner, agency, college kid who claims to know a bit about SEO? Do you realize that the most recognizable brands on earth are investing MILLIONS a year in the people, process, and technology needed to support a healthy organic search marketing strategy? Do you believe that there are dedicated professionals to the discipline of SEO that make massive full-time salaries as specialists? We figured. Keep reading.

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  • Long Island Broadcast Commercial

    By: Justin Abrams2021-01-29

    When we actually double click into healthcare, we can understand the path so many patients take which ultimately, may lead them to a short or long-term rehabilitation facility for one reason or another. With COVID-19, the downstream effect of an overwhelmed hospital system, lingering chronic symptoms, and the requirement of skilled nursing and around the clock care, make a rehabilitation center, an inevitable part of the healthcare journey.

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  • Search Marketing During a Pandemic :: SMX London 2020

    By: Justin Abrams2020-10-09

    Co-Founder Justin Abrams takes the SMX London 2020 stage at the heigh of the COVID-19 global pandemic. Joined by Matthew Kay, Head of Operations at Aira out of the UK. The topic of the conversation was Identifying Content Opportunities And Measuring Its Effect On The Customer Journey.

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  • Virtual Tours through a Pandemic

    By: Justin Abrams2020-10-08

    Especially within the industry of nursing, healthcare, rehabilitation, and patient treatment facilities, the need to adapt to a new normal of inbound patient and family experiences has been critical. Working with Philosophy Care and the Park Avenue Extended Care facility, we are proud to present a virtual tour, through a pandemic, in response to an inability to offer in-person walkthrough and tours to families and considering patients.

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  • Thou Shalt Not Build a Website Without Content

    By: Michael Rispoli2020-10-02

    Here at COAK, we made a bold decision. Copy writing is no longer an optional service for website projects. It was a bold move, and one we did not take lightly. Though we have lost contracts over it, we are sticking to it and here's why.

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  • SEO and Accessibility with Heroku

    By: Justin Abrams2020-08-11

    SEO has become the digital nucleus around which websites are being developed. Far from being simply about search results, SEO work centers around accessibility, site performance, branding, and more. Increasingly, the gap between SEO work and frontend development is shrinking. Justin Abrams and Michael Rispoli from Cause of a Kind, a Long Island, NY based digital agency specializing in full stack development from an SEO first methodology, share how the two halves of marketing and programming are essential in helping websites stand apart from their competition.

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  • Search & Interior Design: 4 Ways Interior Designers can Benefit from Search Engine Optimization

    By: Justin Abrams2020-04-13

    Search & Interior Design: 4 Ways Interior Designers can Benefit from Search Engine Optimization By Justin Abrams, Founder, Cause of a Kind

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  • Listen First: 4 Ways to Maximize ROI

    By: Justin Abrams2020-03-31

    The voice of the consumer matters more than you might think...

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  • How do I maintain traffic and revenue from my website during the COVID-19 (Coronavirus) pandemic?

    By: Justin Abrams2020-03-12

    Normally, when we see "hot trends", Organic Search Marketing doesn’t typically react as quickly as Social or Paid or Email as an acquisition and awareness strategy. But every now and then Search reacts. Ultimately, its because the consumer is reacting.

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  • Search First Design

    By: Michael Rispoli2020-03-01

    When you ask most designers what the most important part of design is, a textbook response is *empathy*. I’ve pondered this question quite a bit over the years and have arrived at the bold conclusion that while this is in fact a pillar at the foundation of design, it is not where I begin a project.

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  • SEO in 3. 2. 1... GO!

    By: Justin Abrams2019-07-18

    What is the best SEO strategy for my existing website? The age-old question for a continuously moving target. Gut check time!

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  • Speed is Mission Critical

    By: Justin Abrams2019-07-17

    After many years in the business of building websites, time after time we are asked some variation of: “what is the most important factor to consider when building, re-designing, or optimizing a web experience?”

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  • What is a headless CMS?

    By: Michael Rispoli2019-07-17

    We talk a lot about headless architecture here. It’s something that I first discovered about three years ago when looking for a more flexible solution to more traditional CMS solutions like Wordpress and Drupal. Customers were beginning to demand sites that were better, more interactive, and behaved more like what they saw in native applications. I often found myself spending more time trying to make client requests and designs fit into the platform than building the features themselves.

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  • "I dont need a website"

    By: Justin Abrams2019-07-09

    Whether you believe your business needs a website, a better website, or a revolutionary website, the common denominator is, yes, you need a website in this current marketplace. Your customer expects it, your business depends on it, and the longevity of your goals and business commitments, depends on it.

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  • Crossing the Chasm: Cannabusiness

    By: Justin Abrams2019-07-09

    Emerging markets have one thing in common at their core. Consumer trajectory. Understanding where the consumers attention will be in the near future is the art of the go to market strategy. Developing a web experience to compliment is critical.

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