The Salon

A place where we share our ideas and industry knowledge to quench the inquisitive palate and explain how we do what we do.
  • SEO Audit and Checklist in Real Time

    By: Justin Abrams2022-09-23

    I'm sitting in my lab actively auditing a massive enterprise eCommerce site and wanted to share a few steps and insights from my checklist. It isn't my full checklist, as that is accomplished over weeks and months, but as I sit down this morning, I thought I would share a bit of my formula.

    Read More
  • SEO Course Correction Results Case Study

    By: Justin Abrams2022-09-14

    16 months ago, this website was underperforming for its core competencies. ALL of the traffic coming to this site was sending signals of indexation to Google for ALL the wrong things. Here is what I did to course correct.

    Read More
  • SEO is the DigitalDNA of Business

    By: Justin Abrams2022-09-02

    If we break away from SEO 101, and move SEO into a place of strategic big data parsing, the true Voice of the Customer, and unify/influence the greater digital mix, SEO becomes part of the genetics of a marketing motion. Literally the digitalDNA 🧬of a brand.

    Read More
  • The Expanding Potential of a Virtual Reality Future

    By: Anthony Iritano2022-08-31

    Virtual reality is the next big thing in the world of gaming and entertainment but its use cases far exceed the limits of your traditional gaming console. VR has been around for decades and has been used in the military, education and entertainment industries. Recently, it has become more mainstream thanks to the introduction of affordable headsets like the Meta Quest 2 which provides a top notch VR experience completely wireless and without the need to connect to a high powered computer. This mainstream adoption has led to a large expansion in VR software and has brought us one step closer to the true potential of this technology.

    Read More
  • Is there a basic explanation of Web3 somewhere for my mom?

    By: Michael Rispoli2022-08-30

    There isn't, but there should be! 💡 Blockchain is a tool for building Web3, which to me simply means the internet of value (owning digital things). But that also means blockchain need not be a part of that equation at all.

    Read More
  • The Secret UX of the Headless CMS

    By: Michael Rispoli2022-08-30

    With headless content management systems, designers and developers are given incredible power and flexibility. Power we never had with the monolithic solutions of the past like Wordpress, Drupal, Shopify, or Magento. The problem is that with great power and flexibility, comes great complexity. We spend a lot of time and energy on the design of our interfaces for customers. Yet, we think very little about the user experience of the back end systems that go into this.

    Read More
  • The DNA of Digital Marketing

    By: Justin Abrams2022-08-22

    Welcome to the digital helix. 🧬

    Read More
  • On Building Bad Ideas

    By: Michael Rispoli2022-08-22

    As an agency owner, I'm the guy that has to pretend to like your bad ideas. I've heard all ranges of bad ideas. I've listened to a guy trying to sell jarred air from different parts of the world. I've entertained building a play to earn game described as "a total Ponzi Scheme." Some days I hear so many bad ideas I want to hang it all up and close my laptop for good. I'll move the whole family into a Yurt in the woods--never to look at another glowing screen again.

    Read More
  • SEO vs. PPC: A Holistic Perspective

    By: Justin Abrams2022-08-22

    I don't really believe in competing channels of marketing. I believe in a holistic approach to inbound and am a student of the relationship between the channels, particularly Google PPC and Google SEO.

    Read More
  • Turn Paid Off, Say Goodbye to Inbound

    By: Justin Abrams2022-08-22

    Eventually, SEO can contribute the lion's share of inbound activity and share a healthy holistic relationship with the other primary channels of inbound like PPC, Social, Advertising, and PR. A durable inbound future ensures a continuation of YoY performance regardless of a loss in budget for Paid Strategies.

    Read More
  • The Cure for Client Anxiety

    By: Michael Rispoli2022-08-19

    Client anxiety, we all know the signs. It starts with emails every few days to check in on progress. They start benign at first. A new idea about a feature, a nice to have here, something they forgot to tell you about a customer there.

    Read More
  • High Pressure Delivery

    By: Michael Rispoli2022-08-15

    When it came to becoming a software engineer, I fell in love with how intellectually stimulating and downright demanding it is on the brain. However, most of the time, the job is devoid of excitement. Sure there are those crazy bugs that come up a few times a year, but the day to day goes by at your resting heart rate. It's far from boring, but it's not exciting.

    Read More
  • The 4 R's: Retention, Return, Retarget, Referral

    By: Justin Abrams2022-06-13

    Building software at the intersection of Marketing and Technology is always a tricky conversation with non-technical stakeholders. With the correct approach, we connect to business KPI's and ensure that the software or web solution accommodates the business goals.

    Read More
  • Are CEO's Commanding Lofty Salaries?

    By: Justin Abrams2022-05-27

    Cause of a Kind's CEO, Justin Abrams connects with KNXnews 97.1 Los Angeles FM Radio to discuss CEOs that are getting way bigger raises than regular workers. Justin rationalizes and offers a contrast to this common business practice.

    Read More
  • Guitarists, Drummers, and Javascript Developers

    By: Michael Rispoli2022-05-10

    Today I'd like to talk about javascript, why it's great, and how it relates to guitarists vs. drummers...

    Read More
  • Why Developers Need to Understand the Business

    By: Michael Rispoli2022-05-04

    I've had many engineers come to me asking for better specifications over the years. The specs are too vague or the design didn't account for certain states. Sometimes it's the client asking why the developer didn't "just do this." Sound familiar?

    Read More
  • Sometimes DRY is not the Answer

    By: Michael Rispoli2022-05-03

    One of the first lessons we learn as software developer is "don't repeat yourself," or DRY for short. However, when developing user interfaces, this rule often bites us the most later.

    Read More
  • Getting Down to the Purpose of Code Review

    By: Michael Rispoli2022-04-27

    Code reviews have always been a struggle at agencies. Most specifically because sometimes there aren't two people working on the same project. Who gives the review? We decided to change our approach to code reviews as well as re-thinking their true purpose...

    Read More
  • Misunderstanding Tech Debt

    By: Michael Rispoli2022-04-26

    A few years ago, a hiring manager asked me what my definition of tech debt was. I gave what I thought was a perfect answer, the hiring manager nodded and smiled, jotted a few notes and moved on. I have since learned that I was dead wrong.

    Read More
  • The Tension of Design and Development

    By: Michael Rispoli2022-04-25

    Inside every organization there exists a natural tension between design and development. In healthy organizations this tension produces magic results. These are interfaces that delight and win awards. Interfaces that leave you awe struck.

    Read More
  • Selling The Cure Has Nothing To Do With Implementation

    By: Michael Rispoli2022-04-21

    In 2019 my co-founder Justin and I pitched 40 prospects, of which we lost every single sale. Fast forward to today where in the last 12 months we've pitched 13 clients and closed all 13 deals. What changed?

    Read More
  • Delivery Issues

    By: Michael Rispoli2022-04-20

    Last year, we had a major delivery issue. We were struggling to deliver bug-free software on time. When we got into quarter one of this year, we realized that we had to put a stop to the madness, here's how...

    Read More
  • In Defense of Developer Experience

    By: Michael Rispoli2022-04-19

    A common gripe with focusing on developer experience (dx) is that it's less important than user experience (ux). Of course what we ship to user land is the most important thing. But in my experience dx and ux tend to go hand in hand...

    Read More
  • A Tale of Three Scopes

    By: Michael Rispoli2022-04-18

    One of the hardest things to figure out while running Cause of a Kind was how to scope different engagements. The entire agency business runs of fixed scopes, but they are incredibly risky and in the long run don't help the client, but hurt them through strained relationships...

    Read More
  • React Native vs. Flutter

    By: Hadi Baltagi2022-02-24

    In this episode, we explore the differences and similarities of Flutter and React Native and ask the important questions: How much better should the other framework be for you to switch? And what actually makes a framework better?

    Read More
  • Pound For Pound: The Most Valuable Profession

    By: Justin Abrams2022-02-05

    If you sit back and think for a moment: what is the most valuable profession? What is the profession that single-handedly contributes the most to the world? Most will say the big obvious ones. Physician, Clergy, Politician, Real Estate, Lawyers, Nuclear Scientist, Quantum Physicist... Let's convince you, it's a Software Engineer.

    Read More
  • Our Ideal Customer Profile

    By: Justin Abrams2022-02-03

    At Cause of a Kind, we always want to accomplish our core mission. We specifically aim to attract organizations of all shapes and sizes that have roots in cause and mission. We look to attract businesses with missions committed to making an impact on society, the environment or are in pursuit of original innovation.

    Read More
  • Software Development for Startups Without a CTO

    By: Justin Abrams2022-02-02

    It is quite often we encounter founders and their ideas, and more often than not, we collectively determine that the idea, while terrific, has some significant complexities that are far too often, overlooked. There is always a point in the conversation, usually around the time when a founder says, "this feature doesn't feel super complicated" after they compare their idea to Uber or Instagram, or Facebook, where we unpack and ultimately reveal exactly how complicated a "simple" feature can be. Founders often times have incredible dreams and goals, but often lack the advisors or the professional background to truly understand what they are asking for from a development agency. That's where we come in.

    Read More
  • 5 Common Misconceptions for MVP Software Development

    By: Michael Rispoli2022-01-05

    CTO, Mike Rispoli joins industry commrad Alexander Benkendorf on the DiTalks Podcast. The DiTalks Episode 2 - What if a badass coder shared his true beliefs and misconceptions about the current market and how projects should really be done to be a success?

    Read More
  • How to Say Goodbye to your Dream Job, and Hello to your Dream Career

    By: Justin Abrams2022-01-01

    An important lesson I have always lived by is, "first impressions only count, if the last impression, impresses." My time to practice that wisdom is now. This is how you say goodbye to your dream job, and hello to your dream career.

    Read More
  • How to Implement a Reusable React Slider

    By: Terungwa "Terry" Kombol2021-11-15

    I recently built a custom React Slider using React's `context`. So what problem was I trying to solve that made me reach for React’s context? I needed a way to pass the state from the main slider's container component to each child slide item without knowing beforehand what number or types of slide items I am rendering.

    Read More
  • Can you own an NFT, of a platform displaying an NFT?

    By: Alfred Indigo2021-11-10

    There appears to currently be a small missing piece to the recent explosion of NFT (Non-Fungible Tokens) platforms. To me, it is like real estate. You can own the house, but can you also own the land?

    Read More
  • How to accommodate high variant product catalogs on a headless Shopify backend?

    By: Travis Claus2021-11-10

    Recently, I had the pleasure of helping to develop an eCommerce site. One of my favorite parts was engineering the product display page. I want to walk through some of the logic that was housed in the hook that accompanies the front end component for the PDP

    Read More
  • How to manage NextJS/Typescript Static Page Optimization

    By: Jesse Goodenough2021-10-30

    A Need for Speed! In the end, we were able to knock down our build time from `~15+ minutes` to `~5 minutes`. What a difference! As this is statically generating 100s of pages at build time.

    Read More
  • TypeScript vs JavaScript: Understanding the Differences

    By: Jean Gérard Bousiquot2021-10-28

    If you’ve been a JavaScript developer for a little while, you’ve probably read or heard about TypeScript.

    Read More
  • What Is Node.js Server-Side JavaScript?

    By: Jean Gérard Bousiquot2021-10-28

    JavaScript on the server-side (or outside of the browser) has opened a wide range of applications for the language. And that’s one of the reasons it is one of the most popular right now.

    Read More
  • Building a Movie App with React Hooks and Cloudflare Workers

    By: Jean Gérard Bousiquot2021-10-26

    So I've been working on this Spotify/SoundCloud clone app called MP3 Pam for a couple of months now. React on the front-end and Laravel on the back-end for the API. I use React Hooks and Cloudflare Workers quite a bit and I thought it would be good to share some of the things I've learned on the internet. ;)

    Read More
  • Dynamic Sitemaps with Contentful and Next.js a.k.a 'look ma no webhooks'

    By: Michael Rispoli2021-10-14

    Creating a sitemap.xml file was something that always nagged at me when working with headless content management systems. "What do you mean Contentful doesn't do sitemaps?!" my SEO colleagues would say--not understanding what headless means fundamentally. This was one thing that the old monolithic systems like wordpress seemed to have in the bag.

    Read More
  • Building a Serverless Stack Overflow (Question and Answer Platform) for Students Learning at Home

    By: Michael Rispoli2021-10-14

    Imagine a world where every occupation had the type of power a tool like Stack Overflow has bestowed upon Software Engineers. Surgeons could repeatedly look up the difference between slicing and splicing, and mechanics could crowdsource the best way to remove a transmission from a Buick. The internet is full of information on almost anything you want to know, however, for students, finding answers to specific questions, explained for the right grade level is a challenge. Kids learning at home under quarantine, without ready access to their teacher, would greatly benefit from a community like Stack Overflow. So I decided to take a crack at building it and I’m going to show you how I went about architecting the application.

    Read More
  • Is using localStorage for a guest shopping cart a bad idea?

    By: Michael Rispoli2021-10-14

    So I pose the question to the community, what are the drawbacks of using a localStorage based shopping cart for this scenario? Has anyone done this only to regret it later?

    Read More
  • Elixir Phoenix vs. Serverless Node

    By: Michael Rispoli2021-10-14

    Have you built apps in both of these types of setups? Am I correct in thinking there isn't much difference in the load a serverless node setup and elixir can handle? Anyone test any of these? And lastly but more generally, how do you resist the urge to just fall back on good ol' javascript when the learning gets tough?

    Read More
  • Nextjs and Sapper Netlify Jamstack Starters

    By: Michael Rispoli2021-10-14

    A few weeks ago I came across some Gatsby and Netlify tutorials and was intrigued by how far the jamstack has come. I'm not going to go into a diatribe over what jamstack is, but I had my doubts over this serverless revolution. Nonetheless I decided to run through the setup and was pleasantly surprised not by serverless per say, but by the Netlify offering. Authentication, lambdas, and contact forms -- all with generous free limits?

    Read More
  • Deploying six sites with a single code base using now.sh

    By: Michael Rispoli2021-10-14

    five different building sites and a parent company site all running six separate instances of wordpress. It was a huge time suck for the team to manage as they had to login to five different admin portals to update content, and if they wanted to share assets across properties they had to either copy it to the other instance or upload the images individually each time.

    Read More
  • Setup Clojure on Windows (WSL) or Linux

    By: Michael Rispoli2021-10-14

    I found there to be very little information on how to set things up easily on Windows and having just started using Windows I don't know much about the packages and powershell so it felt nice and easy to do this with Linux. Hope I saved someone, even if its my future self, some setup time.

    Read More
  • Building an Email Referral Rewards Program API in Rails

    By: Michael Rispoli2021-10-13

    One of the most effective means of growing an audience is through email referrals. The rise of newsletters like Morning Brew and companies like Harry’s showcase that offering a tiered rewards structure for referring friends can grow a list to astronomical numbers. That is, provided your newsletter or product is actually something people want. The following describes how you can build a simple version of this program yourself using Ruby on Rails API.

    Read More
  • Location Based Wage Gaps are Dying

    By: Justin Abrams2021-09-22

    At Cause of a Kind, we remove location from the equation. We want to identify top talent. We pay a standard rate for the role and in the entirely remote environment, we do not consider where a team member is from, only that they are talented.

    Read More
  • Climate Software for the Future

    By: Alfred Indigo2021-09-13

    September is climate change awareness month, and for many climate scientists, there is no software more important to their work than climate models. These climate models allow researchers to simulate the effect of human activity on our world in order to determine the most effective ways to slow climate change while making predictions about what can be expected in the future.

    Read More
  • Ruby on Rails

    By: Alfred Indigo2021-08-25

    The history of Ruby on Rails is an interesting one. It is a language that used to be popular but fell out of favor until a few years ago when it was suddenly thrust back into the spotlight.

    Read More
  • The Future of Web Development

    By: Alfred Indigo2021-08-22

    The web is supposedly going through a period of revolution. But most people are not aware they will be witnessing how the future generation of the internet is going to unfold in front of their eyes. Blockchain is at its infancy. We are exploring its capabilities.

    Read More
  • The Importance Of An SEO First Developer Mentality

    By: Justin Abrams2021-08-18

    That time we met the legend, Ben Shapiro, host of The Voices of Search Podcast. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO & Content Marketing.

    Read More
  • Vercel vs Netlify : Which service is best for me?

    By: Alfred Indigo2021-08-17

    Are you comparing Vercel and Netlify? Do you know what makes each service different and what is best for your needs? Let's take a quick look at both and see how they stack up for creating your static website.

    Read More
  • If you Buy Cheap you Buy Twice

    By: Justin Abrams2021-08-06

    What is the primary goal of your website? Is it to drive revenue or is it to drive traffic? These are the only possible, true goals of a website. If these are the primary goals, why would you cut corners on any part of it? Would you cut corners on your storefront? Or in your home? Maybe you would. And that's why you keep rebuying the same things over and over. "Penny Wise and Pound Foolish."

    Read More
  • The Right Way to Build a Custom Headless Website

    By: Michael Rispoli2021-08-05

    Building websites already is not easy. I'm not talking about building a little brochure website using a freemium vendor. I'm talking about building world-class, award-winning, internationally trafficked, custom, headless web experiences, designed to drive millions in revenue a year, and represent the true ethos of a household name brand.

    Read More
  • Why React and React Native are the Future of Web Development

    By: Alfred Indigo2021-07-29

    In this blog post, we will talk about why React and React Native are such valuable frameworks for web development.

    Read More
  • The Art of the Private Label: Mastering Software Agencies

    By: Alfred Indigo2021-06-28

    Private labeling could be one of the smartest strategies around. A business can do this in so many ways. But Software agencies are notorious for it. Everyone is a free agent and can look high and low for another individual or an entirely separate Agency to "Private label" services.

    Read More
  • Creating a Website for Every Visitor Persona: Making Your Solution ADA Compliant

    By: Alfred Indigo2021-06-26

    These days, creating any web experience from a website to a web app, to a native app or a custom software solution, the need to create with all visitor personas is critical. Not only is creating a web solution in an accessible way crucial, but according to Google, it is also a rank factor that contributes to trust and authority. Adopting conveniences such as screen readers, magnification, translation, and photosensitivity accommodations, are just a handful of valuable features that satisfy the American Disability Act and would qualify a web solution as ADA compliant.

    Read More
  • Utilizing Schema Markup

    By: Alfred Indigo2021-06-25

    Schema markup helps with page organization and navigation, which also benefits user experience. For example, schema can be used to specify the order of content on a single web page or what elements users should see first when they visit your site.

    Read More
  • Scoping Your Big Idea: The Value of Giving a Professional Agency the Opportunity to Truly Explore

    By: Alfred Indigo2021-06-25

    Scoping your big software or app idea is so much more than just researching on google for 15 minutes to see if your idea has any competition, or making some sketches in your handy notebook or the way you envision the experience. Have you considered a truly formal scoping phase for your idea? Giving a professional agency the opportunity to truly explore the idea under NDA ( Non-Disclosure Agreement), in order to truly understand the investment, the tech requirements, the database architecture, the UX/UI, and the MVP (Minimum Viable Product) or MMP ( Minimum Marketable Product), is invaluable.

    Read More
  • The 2 Things Every Developer Needs From You Before Any Code Is Written

    By: Alfred Indigo2021-06-25

    For a software engineer, front or back-end web developer, or full-stack developer, it is absolutely critical to have 2 things complete before a developer ever even considers beginning a build. Comprehensive design phase accounting for all templates, all components, all integrations, and all database requirements. As well as, articulate bite-size task lists, broken into granular projects to ensure no missing steps.

    Read More
  • eCommerce Technology is Evolving

    By: Alfred Indigo2021-06-24

    The eCommerce technology market is a competitive one, and eCommerce businesses are constantly looking for ways to provide the best shopping experience possible. This can be tough given that big commerce platforms like Shopify have limited product customization features. However, there are still quite a few solutions available to big commerce users! The future possibilities in big commerce range from unlimited variants (think color or size) product animations, and augmented reality all looking for ways to captivate new customers and entice them to return!

    Read More
  • Heroku Vs. Vercel : Which Cloud Service is Best for Me?

    By: Michael Rispoli2021-06-24

    I've long been a consumer of cloud service providers. I have historically used Heroku for the majority of the projects I have worked on over the years and have been pleased with their offering. New on the scene is Vercel, also a cloud hosting provider, but with a different focus. Where Heroku found success embracing the move to cloud based servers and building a solid platform on top of it that was easy to use, Vercel has done the same with a focus on the shift to serverless and edge computing. So which should you choose? As with anything in engineering, it depends.

    Read More
  • The Importance of SEO in Web Development: Understanding the Human Experience and User Expectations

    By: Alfred Indigo2021-06-24

    SEO first Web Development is the conscious inclusion of the human experience and user expectations with navigation, intuition, and call to action taken into consideration.

    Read More
  • Case Study: Serverless Database Architecture with FaunaDB

    By: Michael Rispoli2021-06-08

    Building serverless applications using FaunaDB.

    Read More
  • Crowdsourcing Education : Building a Serverless Stack Overflow for Students Learning at Home

    By: Michael Rispoli2021-06-08

    Building a Serverless Stack Overflow for Students Learning at Home. At the height of the pandemic in April 2020, as we watched the New York City Department of Education turn to an entirely remote learning environment, we saw an opportunity. Create a web-based, subscription-based software, where students could crowdsource their education. Breaking the barriers a classroom presents, by giving students from all over the world, the opportunity to connect with educators from all over the world.

    Read More
  • Cause of a Kind is a New York Top 30 Software Development Agency

    By: Justin Abrams2021-06-02

    Cause of a Kind has been ranked as one of the Top 30 Software Development Agencies in New York by DesignRush Marketplace.

    Read More
  • Human Experience Marketing

    By: Justin Abrams2021-05-11

    Early on, people were focused on driving web performance but now there is this shift where we’re moving from search marketers to human experience marketers. It is all about asking, *“How does what I write, what services I provide, and what I build to serve a human need?”* It is about putting the human at the epicenter of the decision making process.

    Read More
  • Why is LinkedIn Down?

    By: Justin Abrams2021-02-23

    BREAKING NEWS :: LinkedIn is down today February 23rd, 2021. How crippling this feels to businesses, consumers, thought leaders, recruiters, and pretty much the rest of the professional world. But Why? Were they not all prepared and syndicated across platforms and other channels?

    Read More
  • 4 Free Ways to Appear Locally in Organic Google Search Results

    By: Justin Abrams2021-02-22

    Every single trade, industry, business, company, manufacturer, product, service or solution, has competitors in Google. Maybe there isn't another company that does EXACTLY what you do, but that just sounds like ego to me. There is always another website out there that is having a similar conversation and potentially preventing you from driving critical traffic to your website from Google. ESPECIALLY HYPER-LOCALLY. Here are 4 FREE ways to begin appearing locally in Google.

    Read More
  • SEO Consulting and Strategy

    By: Justin Abrams2021-02-20

    Are you in the market for Search Engine Optimization consulting? Are you looking for an elite practitioner and expert educator to deliver critical knowledge on SEO and Search Marketing? Are you looking to truly learn something about Google? Are you tasked with improving website traffic and brand performance? KEEP READING!

    Read More
  • Full Stack Developer | Paid Internship Program | Long Island, NY

    By: Michael Rispoli2021-02-18

    Cause of a Kind is a creative agency partnering with entrepreneurs, businesses, and innovators to design and develop software to meet business needs. We are constantly seeking Full Stack Developer Interns for this continuous, paid internship program.

    Read More
  • Google Research : SEO Near Me

    By: Justin Abrams2021-02-17

    When you think of SEO, what comes to mind? Have you been looking for an SEO partner, agency, college kid who claims to know a bit about SEO? Do you realize that the most recognizable brands on earth are investing MILLIONS a year in the people, process, and technology needed to support a healthy organic search marketing strategy? Do you believe that there are dedicated professionals to the discipline of SEO that make massive full-time salaries as specialists? We figured. Keep reading.

    Read More
  • Long Island Broadcast Commercial

    By: Justin Abrams2021-01-29

    When we actually double click into healthcare, we can understand the path so many patients take which ultimately, may lead them to a short or long-term rehabilitation facility for one reason or another. With COVID-19, the downstream effect of an overwhelmed hospital system, lingering chronic symptoms, and the requirement of skilled nursing and around the clock care, make a rehabilitation center, an inevitable part of the healthcare journey.

    Read More
  • Search Marketing During a Pandemic :: SMX London 2020

    By: Justin Abrams2020-10-09

    Co-Founder Justin Abrams takes the SMX London 2020 stage at the heigh of the COVID-19 global pandemic. Joined by Matthew Kay, Head of Operations at Aira out of the UK. The topic of the conversation was Identifying Content Opportunities And Measuring Its Effect On The Customer Journey.

    Read More
  • Virtual Tours through a Pandemic

    By: Justin Abrams2020-10-08

    Especially within the industry of nursing, healthcare, rehabilitation, and patient treatment facilities, the need to adapt to a new normal of inbound patient and family experiences has been critical. Working with Philosophy Care and the Park Avenue Extended Care facility, we are proud to present a virtual tour, through a pandemic, in response to an inability to offer in-person walkthrough and tours to families and considering patients.

    Read More
  • Thou Shalt Not Build a Website Without Content

    By: Michael Rispoli2020-10-02

    Here at COAK, we made a bold decision. Copy writing is no longer an optional service for website projects. It was a bold move, and one we did not take lightly. Though we have lost contracts over it, we are sticking to it and here's why.

    Read More
  • SEO and Accessibility with Heroku

    By: Justin Abrams2020-08-11

    SEO has become the digital nucleus around which websites are being developed. Far from being simply about search results, SEO work centers around accessibility, site performance, branding, and more. Increasingly, the gap between SEO work and frontend development is shrinking. Justin Abrams and Michael Rispoli from Cause of a Kind, a Long Island, NY based digital agency specializing in full stack development from an SEO first methodology, share how the two halves of marketing and programming are essential in helping websites stand apart from their competition.

    Read More
  • Search & Interior Design: 4 Ways Interior Designers can Benefit from Search Engine Optimization

    By: Justin Abrams2020-04-13

    Search & Interior Design: 4 Ways Interior Designers can Benefit from Search Engine Optimization By Justin Abrams, Founder, Cause of a Kind

    Read More
  • Listen First: 4 Ways to Maximize ROI

    By: Justin Abrams2020-03-31

    The voice of the consumer matters more than you might think...

    Read More
  • How do I maintain traffic and revenue from my website during the COVID-19 (Coronavirus) pandemic?

    By: Justin Abrams2020-03-12

    Normally, when we see "hot trends", Organic Search Marketing doesn’t typically react as quickly as Social or Paid or Email as an acquisition and awareness strategy. But every now and then Search reacts. Ultimately, its because the consumer is reacting.

    Read More
  • Search First Design

    By: Michael Rispoli2020-03-01

    When you ask most designers what the most important part of design is, a textbook response is *empathy*. I’ve pondered this question quite a bit over the years and have arrived at the bold conclusion that while this is in fact a pillar at the foundation of design, it is not where I begin a project.

    Read More
  • SEO in 3. 2. 1... GO!

    By: Justin Abrams2019-07-18

    What is the best SEO strategy for my existing website? The age-old question for a continuously moving target. Gut check time!

    Read More
  • What is a headless CMS?

    By: Michael Rispoli2019-07-17

    We talk a lot about headless architecture here. It’s something that I first discovered about three years ago when looking for a more flexible solution to more traditional CMS solutions like Wordpress and Drupal. Customers were beginning to demand sites that were better, more interactive, and behaved more like what they saw in native applications. I often found myself spending more time trying to make client requests and designs fit into the platform than building the features themselves.

    Read More
  • Speed is Mission Critical

    By: Justin Abrams2019-07-17

    After many years in the business of building websites, time after time we are asked some variation of: “what is the most important factor to consider when building, re-designing, or optimizing a web experience?”

    Read More
  • Crossing the Chasm: Cannabusiness

    By: Justin Abrams2019-07-09

    Emerging markets have one thing in common at their core. Consumer trajectory. Understanding where the consumers attention will be in the near future is the art of the go to market strategy. Developing a web experience to compliment is critical.

    Read More
  • "I dont need a website"

    By: Justin Abrams2019-07-09

    Whether you believe your business needs a website, a better website, or a revolutionary website, the common denominator is, yes, you need a website in this current marketplace. Your customer expects it, your business depends on it, and the longevity of your goals and business commitments, depends on it.

    Read More
  • Adaptive Vs. Responsive: The Spectrum Problem

    By: Michael Rispoli2014-08-01

    My first fully responsive project was building the front-end of what would be a large human resources website. Being a novice in the responsive craft at the time, I read everything that I could in order to adopt the best possible solution. I researched CSS frameworks, fluid grids, and popular screen resolutions. Then I came across a strange term, adaptive design.

    Read More