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Take Back Tomorrow | Lessons
Fighting For Our Home
Cause of a Kind exists to unite people with environmental issues that need help through rich partnerships and digital creative.
Our brand is simple and minimal, our mission daunting and expansive. We execute our mission in four ways — cutting-edge creative, influence, partnerships, and clothing. Our goal is to leverage these four pillars to raise both awareness and dollars for the organizations on the front lines of the environmental fight.
Digital Creative
With over a decade of experience in digital media and marketing we always begin our strategies here. Without a strong digital backbone our campaigns cannot get the attention they deserve. We believe in deploying groundbreaking design with viral outreach.
Influence
Today's currency is attention and its value measured in the actions of its audience. We see fellow environmentalists in the artists, athletes, entrepreneurs, bloggers and activists. It's our mission to help them spread the message.
Partnerships
We foster partnerships between influencers and the not-for-profit groups that are fighting on the front lines. In todays digital marketplace influencers are the new medium by which we spread a message. We believe in not just creating a movement, but building an army to secure our future. By uniting influencers with the causes they care about we can raise awareness where it is needed most.
Clothing
We wear messaging every day. The brands we love, the bands we listen to, the artists we adore. What about the causes we care about? Our store pairs each article with a charity through our membership in 1% For the Planet. Each article supports a different organization and puts part of every sale into their hands. We feature both unique designs and collaborations through our own ambassadors and influencers.