Regardless of the marketing channel you specialize in or prefer, understanding a consumers lifecycle as they engage with your product, service or solution is critical insight to creating effective marketing campaigns in the first place.
-By: Justin Abrams
Its arguable that everything is becoming a search engine and learning how to meet your customers in the platforms that they are spending their time in, is the correct strategy.
The goal of marketing campaigns is misunderstood. The biggest piece of advice that I offer marketing teams and content teams is a term I call, Cross Channel Synergies. I create the best marketing strategies because I'm keeping it all super simple.