The DNA of Digital Marketing


This might be incredibly helpful for most digital marketers, but especially SEOs. 🤓

Welcome to the digital helix. 🧬

Digital Helix

As you compare the marketing tactic with the extended consumer journey and lifecycle, you can see where synergy is created among the the various niche channels.

SEO is not only used to drive attention, but it’s used to drive innovation. It’s used to drive insights across all channels from producing relevant video content or relevant and timely email newsletters aligned with your target consumer and your competitors. It can be used to evaluate the User Experience for new technology or help elevate a social event to ensure it delivers maximum value to attendees.

The one thing I would (and will) change about this infographic in the future is, it isn’t a #straightlinemethod, rather cyclical and constant.

Happy Optimizing!

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