Summary
In this episode of Strictly From Nowhere, host Justin Abrams interviews Olivia Ludington, CEO and founder of Luddington Media. They discuss Olivia's journey into the world of public relations, the importance of agency experience, and the value of networking and customer obsession in building a successful business. Olivia shares her founder story, her early entrepreneurial experiences, and the mental game behind entrepreneurship, highlighting the support systems that have influenced her path. In this conversation, Olivia shares her journey from being an employee to becoming an entrepreneur, highlighting the challenges and realities of business growth.
She discusses the importance of sustaining success, managing client expectations, and being open to opportunities in unexpected industries. Olivia also provides insights on public relations, emphasizing the need for a strong personal narrative and the long-term nature of PR efforts. The discussion concludes with the significance of being authentically contrarian in business, encouraging a unique perspective that can resonate with journalists and audiences alike.
Takeaways
- PR can be tough to measure in terms of ROI.
- Agency experience is crucial for understanding the industry.
- Networking is about connecting people, not just selling.
- Customer obsession is key to business success.
- Building a business often arises from personal pain points.
- Sales skills can be learned and improved over time.
- A strong support system is vital for entrepreneurs.
- Enjoying the people you work with leads to greater success.
- Flexibility and openness are important in business.
- Creating a positive work experience is essential for employee retention. Olivia started her first client to pay rent, showcasing the entrepreneurial spirit.
- The journey to entrepreneurship often involves unexpected pivots and growth.
- Sustaining a business requires consistent effort beyond initial success.
- Managing client expectations is crucial for long-term relationships.
- Opportunities can arise in unexpected industries; stay open-minded.
- PR is about building credibility and momentum over time.
- Authenticity and a strong personal narrative are key in PR.
- Being contrarian can help in standing out and attracting attention.
- It's important to connect with journalists on a personal level.
- The long game in business is about sustaining relationships and value.
Chapters
00:00
Introduction to PR and Founder's Journey
01:40
Olivia's Founder Story and Background
03:24
The Importance of Agency Experience
07:23
Humanizing the Founder Experience
09:11
First Dollar and Early Entrepreneurial Spirit
11:19
Sales Skills and Networking
14:49
Building Ludington Media
18:05
Customer Obsession in Business
20:01
Mental Game and Support System
22:56
From Employee to Entrepreneur: The Journey Begins
26:10
The Reality of Business Growth: Beyond the Takeoff
29:03
Sustaining Success: The Long Game in Business
34:38
Finding Opportunity in Unexpected Places
37:52
Are You Ready for PR? Key Considerations
42:06
Being Authentically Contrarian: A Unique Perspective
https://www.causeofakind.com/strictly-from-nowhere
https://www.ludingtonmedia.com/
https://www.linkedin.com/in/olivialudington/
https://www.linkedin.com/in/cuzzinjustin/
https://cuzzinjustin.com/