In this episode of Strictly From Nowhere, host Justin Abrams interviews Michael Fisher, the founder and CEO of Rotten, a health-conscious candy company. They discuss Michael's entrepreneurial journey, the importance of mentorship, and the unique branding strategies that set Rotten apart in a crowded market. Michael shares insights on building a brand universe, navigating customer feedback, and the role of nostalgia in branding. The conversation concludes with Michael's vision for the future of Rotten and its impact on the candy industry.
Takeaways
- Michael Fisher is the founder and CEO of Rotten, a better-for-you candy company.
- Rotten focuses on creating delicious candy with less sugar and no synthetic dyes.
- Michael's entrepreneurial journey began with a love for candy and sports.
- Mentorship and coaching have been crucial for Michael as a solo founder.
- Feedback from customers is vital for brand improvement and evolution.
- Building a memorable brand is essential for competing against larger companies.
- Michael aims to create a brand universe that resonates with consumers.
- Nostalgia plays a significant role in Rotten's branding strategy.
- Michael emphasizes the importance of sitting in positivity and wins.
- The future goal for Rotten is to expand into retail markets.
Chapters
- 00:00 Introduction to Michael Fisher and Rotten
- 03:04 Michael's Entrepreneurial Journey and Background
- 06:02 The Importance of Mentorship and Coaching
- 08:57 First Steps into Entrepreneurship
- 11:46 Building the Rotten Brand
- 15:08 Creating a Brand Universe
- 17:58 Navigating Feedback and Brand Perception
- 21:10 The Role of Nostalgia in Branding
- 24:10 Future Plans for Rotten