Justin sits down with Kim Bode, founder and CEO of 8THIRTYFOUR, a communications and learning company, and the creator of Big Deal Energy. Kim is a Forbes Top 200 PR founder who built her entire company on one idea. People buy from people, not logos.
They get into why the billable hour model is broken, how relationships beat transactions every time, and how to stand out without being eccentric. Kim shares the handwritten note habit that has landed her more business than any ad, and Justin explains the two dollar bill he leaves in every pocket.
Then Kim tells one of the most jaw dropping survival stories we have had on the show. An embezzlement that nearly destroyed her business, a brutal fight for justice, and how she rebuilt something bigger on the other side. Her motto is tattooed on her arm. Find comfort in the uncomfortable.
If you are a founder trying to build something human in an AI world, this one is for you.
Topics covered:
People buy from people, not logos
Standing out without being eccentric
Handwritten notes and the two dollar bill
From secretary to CEO
Embracing failure for growth
Finding comfort in the uncomfortable
https://8thirtyfour.com/
https://www.linkedin.com/in/kimbode/
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