Justin sits down with James Hamilton, founder of Dubble and a software engineer by trade, to unpack clipping, the fastest rising strategy in digital advertising.
Clipping takes one long piece of content and turns it into hundreds of short clips that flood every feed.
A million views for a few thousand dollars instead of a Super Bowl spot for millions. James explains how the model works, how brands like Stake built empires on it, and why volume plus data beats one perfect ad every time.Then the real debate. Can AI do this yet?
The answer is sharper than you think. AI is unstoppable at linear content and finds key moments in seconds. But curation, taste, and the emotional throughput that makes a stranger stop scrolling still belong to humans. The last mile stays human.They also get into 20x engineering output with agents, why judgment beats speed, how Netflix engineers your attention, and how to ride a trend instead of trying to move culture alone.
Topics covered:
- What clipping actually is
- Billboard marketing for the digital age
- Why AI cannot curate
- 20x output with AI agents
- Finding trending opportunities
- Netflix and the science of attention
https://www.linkedin.com/in/hamilton-james/
https://dubble.gg/
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