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Derek Peterson, Founder @ Soter Technologies | Discipline and Determination Create Unstoppable Entrepreneurs

2025-11-21

Summary

In this episode of Strictly From Nowhere, host Justin Abrams speaks with Derek Peterson, founder and CEO of Soter Technologies. They explore Derek's journey from a corporate VP to an entrepreneur, discussing the importance of identifying problems to create solutions, the evolution of his startups, and the challenges faced during the COVID-19 pandemic. Derek shares insights on discipline, determination, and the significance of continuous learning in entrepreneurship, culminating in his current pursuit of a doctorate in biomedical engineering to develop life-saving devices.

Takeaways

  • Derek Peterson transitioned from a corporate VP to an entrepreneur.
  • Identifying problems is crucial for creating successful solutions.
  • Derek's first entrepreneurial venture was selling candy in junior high.
  • He founded his first company to create library management software.
  • Derek's company, Soter Technologies, focuses on safety technology for schools.
  • The COVID-19 pandemic forced Derek to pivot his business model.
  • Discipline and determination are key traits for successful entrepreneurs.
  • Continuous learning and setting goals are essential for growth.
  • Derek is pursuing a doctorate in biomedical engineering.
  • His personal health challenges inspired him to create life-saving devices.

Chapters

00:00
The Fascination with Hardware
01:24
Meet Derek Peterson: The Entrepreneurial Journey
03:48
From Corporate to Startup: The Transition
06:16
Identifying Problems and Creating Solutions
09:03
The Evolution of Startups: From Libraries to Schools
12:34
Innovating for Safety: The Birth of Soder Technologies
13:54
Trials and Tribulations: Navigating Challenges
18:32
Adapting to Change: The COVID Pivot
19:58
Navigating Failure and Resilience
21:41
The Role of Discipline in Entrepreneurship
27:23
Adapting Routines and Prioritizing Fitness
29:27
Setting Goals and Lifelong Learning
31:13
Overcoming Adversity and Personal Health Journeys
35:00
Chance Encounters and Building Connections

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