The day after he got laid off, Toys R Us offered him a full time job.
In this episode of Forward to Extraordinary, Justin Abrams sits down with Carlos Spallarossa, VP Client Partner at Cosmo5, the global agency formerly known as Labelium. He started in web hosting around 2000, spent a decade on a help desk teaching himself to code, then built SEO practices at Toys R Us and L’Oréal. He is also the client who put Justin in front of a L’Oréal boardroom eight years ago, the day Justin realized he was actually an SEO.
We get into:
- Why he calls it a practice, not a job
- The interview that was all banter and no technical questions
- Brand storytelling as the new performance channel
- Selling fragrance online when nobody can smell it
- Why GEO is its own practice, and what share of answer measures
- Call centers, Reddit and TikTok as content gold mines
- Specialists versus generalists when anyone can build a dashboard in fifteen minutes
- Balance that starts with awareness, and what his daughters taught him
Connect with Carlos:
LinkedIn: https://www.linkedin.com/in/cspallarossa/
Cosmo5: https://cosmo5.com
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