# Shawn Hamilton, Founder @ Conduiit

By: Justin Abrams
Published: 2025-01-31

In this episode of Strictly From Nowhere, host Justin Abrams interviews Shawn Hamilton, founder of Conduiit, a company focused on simplifying the process of managing film tax credits through their product, Incentiviiz. 

Shawn shares his journey from being a production accountant to a tech founder, emphasizing the importance of customer empathy, feedback, and the challenges of fundraising in a tough market. The conversation delves into the impact of tax incentives on economic growth and the unique business relationships that Shawn has built with major brands in the entertainment industry.

### Takeaways
- Shawn Hamilton transitioned from accounting to tech by identifying gaps in the industry.
- Customer feedback is crucial for product development and iteration.
- Empathy for customers helps in understanding their needs and challenges.
- The film industry often lacks the technology to manage tax credits effectively.
- Incentiviz simplifies the process of capturing film tax credits for production companies.
- Georgia has become a leading state for film tax incentives.
- Building strong relationships with investors and partners is key to success.
- The importance of being adaptable and willing to learn in a startup environment.
- Shawn's journey highlights the significance of perseverance and stubbornness in entrepreneurship.
- The entertainment industry is driven by trial and error in content creation.

### Sound Bites
"I'm stubborn for one, right?"
"Customer empathy is super important."
"We're not in the widget business."
"Incentiviz is a TurboTax for film tax credits."
"Georgia is the biggest incentive granting state."
"We're always trying to solve at the right scale."
"This is a big year for us, very excited."

### Chapters
00:00
Introduction to Shawn Hamilton and Conduit
03:04
Shawn's Journey from Accounting to Tech Founder
10:51
The Importance of Customer Empathy and Feedback
18:39
Navigating Business Conversations with Major Brands
23:43
Understanding Incentiviz: A Solution for Film Tax Credits
28:25
The Impact of Incentives on Economic Growth
33:36
Building Relationships and Trust in Business

<iframe width="560" height="315" src="https://www.youtube.com/embed/yUWTY-97fZw?si=PS3SiLwuo6-wpdw8" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/3osW9bFRfQEXRgBhrhWoZg/video?utm_source=generator&theme=0" width="560" height="315" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

https://www.conduiit.com
https://www.linkedin.com/in/shawn-hamilton-35563a46/

Canonical URL: https://www.causeofakind.com/strictly-from-nowhere/shawn-hamilton-founder-conduiit