# Search Marketing During a Pandemic :: SMX London 2020 By: Justin Abrams Published: 2020-10-09 Co-Founder Justin Abrams takes the SMX London 2020 stage at the heigh of the COVID-19 global pandemic. Joined by Matthew Kay, Head of Operations at Aira out of the UK. The topic of the conversation was Identifying Content Opportunities And Measuring Its Effect On The Customer Journey. At the beginning of 2020, the world could have never been prepared to navigate a global pandemic. It was a scene saved for hollywood. An environment of uncertainty, resilliance, and adaptability. As a Search Marketing consultant working with the most recognizable brands on earth, the pandemic brought some organizations to their knees and some to their all time highest performance. While organizations adapt to a new normal at the beginning, there was opportunity to reimagine the consumer journey through search marketing. Understanding the needs of the consumer and the shift in sales motion and the informational pathway for B2B, specifically. Joined by [Matthew Kay](https://www.linkedin.com/in/matthewkay87/ "Matthew Kay , Head of Operations"), Head of Operations at [Aira Agency](https://www.aira.net/ "Aira Agency") in the UK, Justin navigates a discussion regarding the shift in strategy for the B2B marketing mix at the first virtual [SMX London 2020](https://marketinglandevents.com/smx/ "SMX London 2020") marketing conference. ![SMX 1](//images.ctfassets.net/o3vn3w2yy4rp/7Cq2pMXwyhb66X8Kmj0gqB/3993fcc15b5a78f0a4bb15a2fbcaf2fc/SMX_1.JPG) ![SMX2](//images.ctfassets.net/o3vn3w2yy4rp/32xNFszYYZi32TpxTFfr0n/7a87ed76bfc1012e5a6eb055908ac7c1/SMX2.JPG) ![SMX3](//images.ctfassets.net/o3vn3w2yy4rp/B4jbR9gkIgwUIgICWLWpb/2372a863d46fdca2882620507d36b0a4/SMX3.JPG) Canonical URL: https://www.causeofakind.com/blog/search-marketing-during-a-pandemic